Reviews as a Marketing Tool
Online reviews are now a significant aspect of online presence.Presently, potential customers check the credibility of items and services before making purchases. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most people are familiar with Google reviews, though there are several other reviews. customers tend to believe what other customers have to say that what the business has to say about itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. What customers have to say about a company informs the actions of its potential customers. Making good use of reviews on a company’s website is, therefore, essential. Good ratings and reviews would sell the company well to potential customers.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. A strategic response to a negative review on a business’s website can also help balance out the impact. It is good business practice to commend clients that give you good reviews.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Good reviews from big brands can increase the credibility of a company to potential customers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. For most applications, there are options that make it unnecessary to buy a plug-in. Google places reviews is one of such plug-in offered through Google. Google places reviews displays three reviews at ago. The review panel can be customized by changing some configurations and design options.
Another common site for reviews is Yelp.The credibility of reviews from Yelp is beyond question because of its security features. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook is also a social review site whose contents can be embedded to a website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.