LAS VEGAS — Design Edge, a advertising and marketing platform geared towards bridging the hole between designers and producers is launching its new commerce present platform with a collection of two-day occasions all through the U.S., beginning with its debut in Boston, Sept. 22-23.
Subsequent occasions in Seattle, Chicago, Miami, Houston and San Francisco are deliberate by way of 2023.
“We recognized an urge for food on each side of the design sourcing equation for regionally based mostly, in-person occasions,” mentioned founder and CEO Lee Hershberg, an business veteran. “Our occasions provide a curated expertise based mostly on the situation, whereas in every case offering attendees and exhibitors with an intimate format for product discovery and relationship constructing.”
At every regional occasion, Design Edge gives attendees particular product previews, instructional programming, spherical desk discussions and networking actions to assist the inside design entrepreneur.
“Design Edge occasions are for professionals who are usually not at present attending, or who need to complement their visits to the nationwide exhibits,” mentioned Hershberg. “The regional format is right for them to extra instantly entry homeowners and executives of main design-oriented assets.”
One designer mentioned the proximity to her operations is a draw for attending. “I sit up for having producers that I typically specify for initiatives come to Boston so I can see the Fall ’21 Assortment proper in my very own yard,” mentioned Lisa Kreiling, principal at LTK Interiors.
Rachel Reider of Rachel Reider Interiors seems ahead to attending the Boston occasion as a staff. “It’s been years for the reason that RRI staff has been capable of make it to Excessive Level in N.C.,” she mentioned. “There are few issues extra inspiring than seeing stunning, prime quality merchandise in individual.”
Hershberg believes Design Edge moreover supplies its exhibitors with a singular format for speaking their model tales.
“When Design Edge approached us with a chance to ‘take the market to the designer’ by way of this new and progressive platform, we shortly decided that it was a should,” mentioned Andy Bray, president, Vanguard Furnishings. “Beforehand, there was no alternative to see the designers we don’t but know in design communities all through the nation.
“For the designers that already know us, Design Edge will present one other alternative to strengthen our company message whereas exhibiting our latest and finest product collections.”
“The Design Edge method will afford Palecek the chance to fulfill, interact and encourage the native design group to make use of our merchandise of their initiatives,” mentioned David Beld, president, Palecek. “We’re excited to be a part of this progressive business platform.”
Occasion particulars are on the web site or will be obtained by contacting Hershberg at [email protected] Design Edge Co. is on Instagram @designedgeco.