ELK Group International announced it has appointed Michael Van Derlofske to the newly created position of vice president of sales – retail business development.
In this position, Van Derlofske will oversee the planned expansion of e-commerce for the Nesquehoning, Pa.-based home furnishings group, which includes strategic planning and execution, business development and market share growth for this channel. He reports to CEO David Pamer.
“The ecommerce world is growing and changing so quickly, and the addition of Michael to our team is part of a larger investment in this channel for our future growth,” said Pamer. “Michael will be responsible for keeping us abreast of forward-looking industry trends, technology and digital advancements and marketplace alternative options, all with the goal of positioning ELK as a preferred supplier to our customers, retailers and interior designers.”
Additionally, he will work closely with the lighting showroom channel to dovetail its objectives and priorities with the overall growth strategy for ELK. Lighting is the heritage and core of the company, and it remains central to the company’s retail driven growth strategy over the next several years. Van Derlofske joins ELK from Quoizel Lighting where he held leadership positions in sales management and ecommerce business development.
“I’m excited to join a progressive and dynamic team,” said Van Derlofske. “ELK is on a path of continued growth and I believe that my experience in ecommerce and brick and mortar retail will help elevate EGI in the marketplace.”
Van Derlofske will be in attendance at January’s Lightovation show in Dallas, where ELK will debut new lighting products for 2021.
Thomas Lester is Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Home Accents Today in 2013. Reach out to me with your story ideas, tips and more at [email protected].