Feizy Rugs announced the launch of its new website. The Feizy.com rebuild is the result of collaborative work by Feizy’s in-house marketing team and IMC_di Juniper Web.
With an available inventory of thousands of pieces, the Feizy team’s goal was to create an easily navigable site that enabled clients to both narrow and widen their searches to locate the rugs best suited for their projects. By adding search filters like color, construction, fiber and style, the user is able to browse through all products relevant to their needs. Clients will have 24-hour access to Feizy’s library of products and an inventory feed that is updated every two hours, along with catalogues, supplemental brochures, and rug pad offerings.
“We really wanted to make shopping on Feizy.com an intuitive experience for our customers,” said Justin Yeck, vice president of sales, marketing and product development. “We know our clients don’t always search by collection, and want to see all their options based on a variety of criteria. We have delivered a site that allows them to search based on the things most important to them. What we are truly excited about is the flexibility we have gained by partnering with IMC_di to continually update our site, enabling us to deliver improvements to our clients and creating the best online shopping experience possible.”
Future functionality will include a portal which allows the user to browse over 10,000-plus one-of-a-kind rugs, the ability to search for current promotions and also utilize promo codes for discounts. Enhanced search functions will include sorting by key features, such as high traffic, pet friendly and eco-friendly. Feizy also plans to add a custom calculator which will give clients the ability to price and create custom rugs from their home or office.
Lauren Roses is Home Accents Today’s product editor, responsible for selecting and compiling product and trend stories, and for overseeing product submissions and coverage of intros and market debuts. Lauren studied at the University of Arizona and has lived in San Diego, California and New York City. Prior to joining Home Accents Today, she worked in marketing and project management for several prominent interior design and real estate professionals. In early 2018 Lauren moved back to her home state of North Carolina where she enjoys reading, animals, hiking and spending time with family.