How Invoice Furlong and Juniper Received Collectively

How Invoice Furlong and Juniper Received Collectively

It’s possible you’ll suppose that rappelling is as dangerous as adventures get.

However actually, rappelling – whereas admittedly exhilarating — is as elementary as physics and as risk-managed as a July of summer time camps deliberate by any working mom you understand. It’s additionally emblematic of essentially the most fascinating traits in government management.

Invoice Furling joined IMC on June 1 after 11 years with Expedia Group. “IMC’s omnichannel imaginative and prescient is daring and compelling, and I’m intrigued and energized by the chance that Juniper presents,” says Invoice.

Which is why Invoice Furlong changing into CEO of Juniper – IMC’s division presently forging a path via the good digital divide – is like discovering the Captain Picard for the stellar crew already manning its starship. Moreover his expertise rappelling (and 11 years with Expedia Group that included oversight of the Americas enterprise for the Vrbo/HomeAway trip rental market), Invoice brings an perspective and aptitude that has scaled mountains, traversed continents, fledged start-ups, and even hitched rides on the jet stream to the long run for companies already on the forefront of their business. Like IMC.

So, it’s simple to see why Invoice and IMC now share a path. (Mountain or contrail, it’s pick-your-own-metaphor month!) As IMC Chairman and CEO, Bob Maricich, put it, “the time is correct so as to add an elevated management place with distinctive perspective and a bias for innovation and development.”

“Objective, Potential and Folks”

However precisely what introduced Invoice and Juniper collectively? When Invoice tells the story from his aspect of the brand new partnership, he explains extra concerning the shared values that led him to say, “I need to be part of this group.” He talks about “seeing in Juniper the potential for on-line software program options to assist patrons and sellers in B2B reward and residential join extra simply with each other – simply as occurred within the trip rental enterprise.”

Invoice demos the most recent software program enhancements with the Juniper’s Product Group in IMC’s Juno Seaside, FL workplace.

Invoice Furlong brings 25 years of digital innovation and management expertise, together with 11 years with Expedia Group that included oversight of the Americas enterprise for the Vrbo/HomeAway trip rental market.

Then citing “Objective, Potential, and Folks,” Invoice particulars how he additionally realized that his penchant for making issues higher for companies giant and small, his pursuit of a useful resource each distinctive and uniquely wanted, and his ardour for working with like-minded, equally dedicated folks have been all alive and blossoming at Juniper. “I noticed the values they’ve, the dedication to that function of doing one thing nice for IMC prospects – that was one thing I noticed that I actually wished to be part of.” And, within the rise of B2B e-commerce, Invoice grasped the massive alternative for manufacturers and retailers alike. “Carried out proper,” Furlong says, “on-line instruments and marketplaces can actually make it simpler – and consequently extra rewarding – for patrons and sellers to find each other, join, and transact.”

Banishing Fragmentation with Reducing Edge Connectivity

His current first publicity to IMC’s bodily presence, at Market in Excessive Level, emphatically strengthened this notion. The vitality of Market introduced a well-recognized rush for one accustomed to mountaintop highs, and the electrical energy generated there appeared nearly Ben Franklin-esque because it highlighted all the chances that the digital viability and vitality of Juniper is bringing to the business. He may see how his years of expertise listening to the shopper and growing considerate enterprise options had a kinship heartbeat with the Juniper ethos of Human-centered design. “I heard from many shoppers who love the options they’ve from [Juniper] right now – listening to a rep shout out ‘I really like your product’ throughout the ground of their showroom was positively a spotlight of Marketplace for me.”

Invoice additionally noticed firsthand how his expertise within the extremely fragmented trip rental business mirrors a number of the complexities of the B2B reward and residential business. He heard straight from prospects about how Juniper’s omni-channel options are beginning to reply these wants and might envision it in full fruition, with digital options working alongside – and never in battle with –the success of current gross sales and advertising and marketing actions. “Juniper’s options will save time, not take up it. No extra redundant information entry, for instance. And we’re unequivocally dedicated to constructing that future with innovation now: world class web sites, on-line gross sales instruments, and our upcoming multi-line market.”

At Markets, Juniper meets with patrons and sellers to debate their distinctive enterprise objectives. Consumers can join on the Markets and be prepared to purchase on-line from when the platform launches later this yr.

Marrying the epic presence and vitality of the bodily markets and gross sales relationships with the customized and permissive soul of e-commerce is just for essentially the most intrepid. So, it’s not farfetched in any respect to know how a person who sees the world as a digital yard for residing a life with out boundaries can see himself main a staff seeking to create the identical alternative for each enterprise, giant and small, that wishes a future as broad as that beckoning and countless horizon.

As a matter of truth, it’s a match made in heaven. Welcome to the IMC household, Invoice!

About Juniper and IMC

Juniper is a totally built-in, omni-channel B2B commerce resolution, serving to patrons & sellers develop their enterprise. Juniper’s gross sales automation and commerce platform (JuniperCommerce) mixed with its B2B e-commerce market (JuniperMarket) empower gross sales groups to promote extra and patrons to purchase smarter. For extra details about Juniper, go to

Juniper is powered by Worldwide Market Facilities (IMC), the world’s largest proprietor and operator of premier wholesale furnishings, reward, dwelling decor and attire showrooms with greater than 20 million sq. toes of area in Excessive Level, N.C., Las Vegas, and Atlanta. With the launch of the Juniper, IMC now offers the one omnichannel platform that seamlessly connects bodily and digital wholesale commerce for the industries we serve. For extra data, go to

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