CONSHOHOCKEN, Pa. – Ikea has partnered with Pinterest to supply “Ikea Renocations,” a brand new web site to assist encourage shoppers to carry the texture of outdoor locations into the house.
Statistics from Pinterest present that searches for renovations are reaching all-time highs, up 28% in Q1 2021 vs. Q1 2020 and 65% larger than searches in Q1 2019.
“At a time when many people want to flip our dwelling initiatives right into a actuality, Ikea desires to assist shoppers refresh their area with merchandise and options impressed by locations exterior of the house, just like the seashore or a favourite bistro,” stated Paul Anderson, Ikea U.S. dwelling furnishing and retail design chief.
Ikea has created a customized quiz expertise by Pinterest. Anderson stated the immersive quiz brings customers deeper into dwelling furnishing inspiration and merchandise from Ikea with questions like “Should you may very well be anyplace, the place would you be?” and a sequence of combos permitting the patron to decide on a customized dream dwelling.
Following the quiz, customers then obtain a customized Pinterest board with inspiring content material and product suggestions primarily based on their solutions to remodel their getaway right into a actuality they will implement proper inside their dwelling.
“The immersive quiz expertise on Pinterest gives a customized and inspirational purchasing expertise that helps make your dream getaway a actuality, even at dwelling,” Anderson added.
As shopper curiosity in renovations are spiking, new dwelling traits are rising, in keeping with Pinterest. Analysis from the positioning reveals that home-as-safe-haven is right here to remain, however maximalism is on the rise, with trending decor concepts on Pinterest that embody grand millennial décor, indie room and sage inexperienced aesthetic.
The social media website stated dwelling decor customers are turning to Pinterest as a key purchasing vacation spot. Actually, 89% of weekly Pinterest customers use the platform for inspiration of their path to buy
“The Ikea ‘Renocation’ marketing campaign will assist shoppers faucet into the house refresh they’re searching for,” in keeping with the corporate.