Ikea vacation marketing campaign helps prospects be ‘hostess with the mostest’

Ikea vacation marketing campaign helps prospects be ‘hostess with the mostest’

CONSHOHOCKEN, Pa. — High 100 retailer Ikea U.S. is partnering with Group 9 Media and Music Sweet to launch its vacation marketing campaign, “Host Masters.”

The partnership formally launched on Nov. 10 with a brand new vacation anthem and marketing campaign for Ikea U.S. that humorously reminds folks how you can host once more for the vacations after almost two years of digital interactions with family and friends.

The “Host Masters” marketing campaign features a competitors between two beginner vacation design challenges to grow to be the perfect vacation host, with a video sequence from Thrillist and a set of Instagram Tales on Thrillist and Popsugar’s House vertical.

In every episode, an Ikea Design Knowledgeable will help the vacation design challengers as they pull merchandise from an Ikea Design Store to arrange the right vacation get-together in a mock lounge and eating room.

From the right vacation decor for making their home heat and welcoming once more, to the instruments they should completely roast their vacation turkey, to a step-by-step lesson on how you can hug folks once more, “Host Masters” will relieve these rusty hosts’ worries. customers can watch the sequence at IKEA-USA.com/host-masters.

“Our staff at Ikea is so thrilled to associate with Group 9 and Music Sweet to convey this new tune ‘Feels Simply Like a Vacation’ to life this vacation season,” stated Christine Whitehawk, Ikea U.S. advertising and marketing communications supervisor. “Music brings folks collectively, and we are able to’t wait to be part of our prospects’ heat and welcoming houses through the holidays.”

A latest MRC Information examine discovered 65% of TikTokers want to see movies from manufacturers that includes an authentic sound, and 58% of TikTokers stated they felt extra related to the model if the sound/music was one thing they loved listening to.

Thomas Lester is Retail Editor for Furnishings At present and Digital/Managing Editor for House Accents At present. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina protecting an array of topics, starting from neighborhood information, authorities, training, ACC sports activities, skilled baseball and extra earlier than becoming a member of House Accents At present in 2013. Attain out to me along with your story concepts, suggestions and extra at [email protected]

Source link