This rendering from Ikea exhibits the design for its new location scheduled to open in Queens, N.Y. later this month.
CONSHOHOCKEN, Pa. — High 100 retailer Ikea introduced plans to open a pair of planning studios within the Los Angeles space within the spring of 2022.
One planning studio will open in the Lengthy Seaside Towne Middle at 7611 Carson Boulevard, in 8000 sq. ft of leased house, and a second is ready for one more central location that might be finalized quickly. The brand new Los Angeles touchpoints will deal with offering inspiration and sensible dwelling options for metropolis dwelling as Ikea continues to rework to higher meet the wants of California prospects. The 2 new places would be the first Ikea planning studios on the West Coast.
“Ikea is reworking to higher meet the wants of our prospects, and we’re excited to strengthen our presence in Los Angeles and be the place persons are, every time and nonetheless they wish to meet Ikea,” stated Javier Quiñones, CEO and chief sustainability officer, Ikea U.S. “We’ve seen that prospects are nonetheless looking forward to in-person experiences. That’s why we’re investing closely in brick-and-mortar places and newer, extra accessible retailer codecs like the 2 L.A. planning studios along with e-commerce.”
Within the planning studios, prospects will be capable to e book appointments and get assist from design specialists with planning and ordering dwelling furnishing options that require a bit extra assist, equivalent to kitchens, bedrooms, and bogs. Whereas prospects are unable to take dwelling any merchandise on their purchasing day, the Ikea crew will be sure that all the pieces a buyer orders is transported to their dwelling or to a different handy level of supply.
The idea for these studios relies on in depth market analysis to grasp shoppers, what logistical boundaries they face, how they like to buy and the way they dwell at dwelling.
Ikea has been within the Los Angeles market for the reason that opening of Ikea Burbank in 1990, adopted by shops in Carson, Costa Mesa and Covina, Calif., in 1992.
“Understanding that many L.A.-area residents are sometimes pissed off by being caught in visitors, we recognized geographic areas available in the market which can be past a 30-minute drive from current shops and the place affinity to Ikea is extraordinarily excessive,” stated Janet McGowan, space vp, Ikea U.S. “By opening the 2 planning studios within the L.A. market, we are taking the primary steps to create buyer assembly factors which can be extra accessible and handy to the many individuals of the L.A. market whereas persevering with to supply sensible and reasonably priced dwelling options.”
Along with opening new retailer codecs in metropolis facilities, most lately in Queens in New York, Ikea has made vital investments to reinforce its e-commerce expertise and repair choices, together with new decrease priced delivery and supply, Click on-and-Accumulate, and TaskRabbit meeting providers.