IMC Webinar: The Artwork and Science of Retailer Checks

IMC Webinar: The Artwork and Science of Retailer Checks

HIGH POINT – Worldwide Market Facilities is encouraging retailer house owners to understand the worth they bring about to their native communities with the brand new webinar “The Artwork and Science of Retailer Checks”.

The webinar, to be held on October 5, can be offered by Michelle Lamb of The Pattern Curve and Leigh Ann Schwarzkopf of Challenge Companions Community.

“With shoppers returning to in-person retail, it’s extra necessary than ever for retailers to know how they match into the retail choices of their communities for each differentiation and collaboration alternatives,” stated Dorothy Belshaw, IMC govt vice chairman, chief buyer and advertising officer. “As we transfer into the vacation season, we’ve tapped the gifted staff at The Pattern Curve and Challenge Companions Community to show retailers what to search for in different shops, discern components of success, and use these learnings to create new relationships and develop revenue.”

The webinar will cowl retail shops in two components. First, Lamb and Schwarzkopf will element the who, why and the way of retailer checks and clarify the significance of visiting and researching different retail places to study their companies. Subsequent, they may drill down on greatest practices resembling intelligent merchandise, fashionable messaging, ingenious packaging, licensing alternatives and development matters that may make seasonal and on a regular basis assortments extra worthwhile.

The Pattern Curve is the official weblog of Advertising Instructions, a global authority for developments within the dwelling furnishings business that assists retailers, inside designers and suppliers in making manufacturing and shopping for selections with development stories, colour forecasts, consulting and talking providers.

Lamb is co-founder and editorial director of The Pattern Curve commerce e-newsletter and weblog which forecasts developments in colour, sample and design.

Schwarzkopf is the co-founder of Challenge Companions Community, which consults with a few of the world’s largest firms to search out surprising, revolutionary and impressed alternatives to advertise differentiation and enterprise development.

“The Artwork and Science of Retailer Checks,” is a free, one-hour webinar that can be held on Tuesday, Oct. 5, 2021, at 10:00 a.m. PDT/1:00 p.m. EDT. Registration is accessible right here.

Source link