JCPenney augments personal label house manufacturers

JCPenney augments personal label house manufacturers

The Linden Road model is including dinnerware, serveware and desk linens together with house decor.

Plano, Texas – As a part of its spring refresh, JCPenney is making class expansions beneath two home manufacturers – and is prepping for the launch of a brand new house model.

In its announcement, the retailer mentioned that as a part of its technique to strengthen its house merchandise assortment, the corporate will unveil a brand new trendy house model in April. It’ll mark the second house model launch this spring, following the debut in early March of the Fieldcrest model as a JCPenney unique.

The spring season model extensions take two key home manufacturers into extra life-style classes.

JCPenney’s unique Liz Claiborne house assortment has added a house décor choice. It consists of dec pillows, throws, image frames, tabletop décor and synthetic florals.

The Linden Road assortment has expanded into dinnerware, serveware and desk linens that replicate the artisan fashion supplied by the core assortment of towels, sheets and cotton drapes. New house décor choices beneath the model embody indoor rugs, planters, vases, lanterns, baskets and wreaths.

The corporate additionally introduced the launch of three new swim manufacturers in addition to new attire and activewear.

“There’s a fixed drive to refresh our manufacturers to maintain up with the altering wants of our prospects,” mentioned Michelle Wlazlo, government vice chairman and chief service provider.

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