Plano, Texas – JCPenney has now added one other complete house model to its personal label portfolio.
Loom + Forge marks the retailer’s most trendy house assortment so far, the corporate stated. Product classes embody indoor and out of doors decor, bedding, tub, throws, dec pillows, window coverings and tabletop. The model is being supplied in shops and on-line.
The bedding and tub assortment options Oeko-Tex-certified supplies, all-cotton bedding and Turkish cotton tub towels. Throughout the laborious and comfortable house assortment, Loom + Forge is designed with heat finishes, impartial shades and an eye fixed to element.
“Following an enormous yr of strategic funding in our house portfolio, we’re excited to supply our clients much more decisions to create an attractive and comfy house,” stated Michelle Wlazlo, government vice chairman and chief service provider. “As we proceed to reaffirm our place as a frontrunner in house, the brand new Loom + Forge assortment brings inviting trendy type to each area – from the bathtub and bed room to the kitchen, residing areas, and open air – with present, purposeful designs.”
JCPenney has been on a branding streak, introducing Fieldcrest as an unique model final month and amplifying the assortments for its Linden Road and Liz Claiborne manufacturers. The corporate stated it’s teeing up extra new launches this yr in nationwide and personal manufacturers throughout all classes.