Lowe’s will leverage new model acquisition to advance Whole Dwelling technique

Lowe’s will leverage new model acquisition to advance Whole Dwelling technique

Mooresville, N.C. – Lowe’s has acquired the Stainmaster model and is aiming to increase its high-performance attributes into different product classes.

The retailer has had unique distribution rights for Stainmaster carpeting within the residence enchancment channel since 2010. The model now turns into a part of Lowe’s non-public label portfolio. The acquisition contains all brand-related mental property from Stainmaster’s father or mother firm, Invista, and all associated logos and sub-brands.

“Our buyer comes into our retailer looking for out Stainmaster,” stated Sarah Dodd, Lowe’s senior vp of worldwide merchandising. “The acquisition permits us to consider the place else that model might dwell inside our assortment.”

An extension into different flooring classes could be a pure first step, she informed Dwelling Textiles At this time.

“Tender residence might be a important a part of our Whole Dwelling technique,” Dodd stated. “We’ll proceed to consider which classes work in-store versus on-line.”

 

 

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