AURORA, N.Y. — Dwelling furnishings model MacKenzie-Childs is internet hosting its 14th annual Barn Sale just about from July 28-Aug. 1.
Final 12 months, because of the pandemic, MacKenzie-Childs took its Barn Sale digital for the primary time ever to make sure the security of all prospects. Whereas security stays a precedence for the model, the choice to go digital this 12 months can also be a response to the overwhelming progress and curiosity within the online-only format. In 2020, the model was capable of attain greater than 20 instances extra prospects than the 12 months prior and elevated web site site visitors by greater than 380%.
“We’re excited to proceed to have the ability to have a good time with our prospects, family and friends once more this 12 months,” stated John Ling, CEO of MacKenzie-Childs. “Final 12 months was our most profitable Barn Sale up to now, and the online-only format allowed us to achieve a a lot wider nationwide viewers and gross sales elevated by nearly 50%. We hope to proceed the momentum and provide our prospects the most secure and most handy buying expertise. Our Advertising group can be working laborious to carry our followers collectively just about in a approach that greatest mimics the on-farm expertise we all know that everybody misses!”
Final 12 months, the model offered out of half of its stock within the first 24 hours of the sale. The Sale will function reductions of as much as 70% or extra off most of the model’s best-selling enamelware, ceramics, kitchen and entertaining items, furnishings, staple decor accents and extra and can be up to date every day with new objects at mackenzie-childs.com.
Thomas Lester is Digital/Managing Editor for Dwelling Accents At the moment. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina masking an array of topics, starting from neighborhood information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents At the moment in 2013. Attain out to me along with your story concepts, ideas and extra at [email protected]