Salt Lake Metropolis – With dwelling classes nonetheless booming, Overstock is trying to improve its model advertising alternatives.
The pure play retailer introduced it has employed Elizabeth Solomon as chief advertising officer. She most not too long ago served as head of promoting for Amazon’s international personal manufacturers portfolio.
At Overstock, Solomon will direct advertising, together with buyer acquisition and retention, advertising communications, and advertising applied sciences. She’s going to assist advance Overstock’s give attention to growing cell app adoption, bettering efficiency advertising, and growing model advertising alternatives.
“Elizabeth’s in depth observe file in rising, constructing, and repositioning manufacturers is simply what we want as customers proceed to show on-line for his or her dwelling furnishing wants,” mentioned Jonathan Johnson, CEO of Overstock. “We discovered simply the suitable government to take Overstock’s advertising to the following stage. I sit up for her contributions in persevering with our sustainable, worthwhile market share progress.”
Previous to Amazon, Solomon held senior advertising management positions with shopper Fortune 100 corporations, together with Samsung Electronics, Walmart and Nestlé.
“I’m thrilled to affix such an progressive and passionate government staff that has led the corporate via a tremendous 12 months of progress,” mentioned Solomon. “I’m excited concerning the alternatives forward and serving to additional amplify Overstock’s repute because the premier on-line procuring vacation spot for dwelling furnishings.”
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