Sullivans survey exhibits customers desirous to return to social settings

Sullivans survey exhibits customers desirous to return to social settings

The considered returning to in-store buying and welcoming company again into properties has customers enthusiastic about updating their dwelling décor this yr, in response to a latest Sullivans Dwelling Décor Client Habits Survey.

With 76% of buyers seeking to buy the identical or extra décor merchandise than in earlier years, the Sioux Falls, S.D.-based provider says retailers ought to really feel optimistic about gross sales within the months to return.

“With 2020 behind us and a rising pleasure to spend time with family and friends, it’s actually no shock that buyers are excited to replace their dwelling’s décor,” stated Tawni Buhler, Sullivans’ director of selling. “But it surely’s evident that this previous yr affected buying habits, and we discovered that buyers now worth consolation over private expression.”

The survey signifies that this yr’s gross sales are anticipated to be robust, and it seems customers’ major purpose for updating décor could also be a results of spending extra time at dwelling throughout COVID-19. A couple of third (37%) of respondents remarked that “including consolation to their dwelling” was the primary motivation behind the necessity to buy dwelling décor, quite than displaying persona, which scored the best final yr.

A transparent majority (63%) of the individuals indicated that they like in-store buying to seek out inspiration and new concepts when shopping for dwelling décor. Whereas respondents listed social media (39%) and tv/films (31%) as the following finest strategies to seek out inspiration, it’s apparent that buyers are able to get again to searching shops to seek out the right gadgets.

Whereas most individuals are excited to get again in retailer, one client group stands out as probably the most opportunistic: dwelling décor hobbyists. This section modifications their décor 5-plus occasions a yr and values selection and an ever-changing assortment greater than worth factors. They contemplate adorning a ardour and are all the time looking out for distinctive, on-trend items.

“Our latest survey will depart retailers with helpful details about client buying habits and tendencies and supply perception into the potential dwelling décor hobbyists provide companies,” stated Lisa Juul, Sullivans’ vice chairman of gross sales. “I recognize the dear information we had been capable of acquire, and I’m excited by the optimism within the tone of responses from the individuals.”

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