Ontario – The Bay has launched its first bilingual, immersive lookbook for dwelling.
In a strategic digital collaboration with Pinterest, the lookbook contains ‘Pinnable’ merchandise curated with the season’s traits so the Canadian division retailer’s customers can construct shoppable and personalised boards. The Pins additionally lead consumers to thebay.com to finish their purchases.
Product classes embody bedding, tub, bedding fundamentals, mattresses, furnishings & décor, dinnerware & bar and kitchen necessities.
“On Pinterest, we all know what traits are about to take off as a result of individuals come to Pinterest within the early planning phases of the procuring journey. 97% of prime searches on Pinterest are unbranded, which is why Pinterest is such an efficient place to achieve individuals when Pinners are actively in search of inspiration,” stated Martin Svensson, retail head of trade, Pinterest.
The partnership with Pinterest syncs with The Bay’s digital-first initiative and the retailers’ work to raise the net procuring expertise, in accordance with Allison Litzinger, the division retailer’s VP of branding.
“The Bay helps Canadians store for his or her dwelling with simplicity and confidence. With this digital lookbook, prospects have the flexibility to find traits and envision their areas with high quality merchandise, and take the leap from ideation to actuality seamlessly,” she added.