PANORAMA CITY, Calif. – The Import Assortment, a house equipment and accent furnishings firm that’s been in enterprise for greater than 40 years, might be launching Kavana, a brand new collection-based assortment of greater than 1,000 dwelling décor, wall artwork and accent furnishings items.
“Kavana means route, intention or goal, which we thought was an ideal approach to describe our imaginative and prescient for the trade,” mentioned David Mehdyzadeh, The Import Assortment founder and CEO. “This has at all times been a product-driven trade and we consider Kavana merchandise will join with customers that demand uniqueness, high quality and worth.”
Mehdyzadeh mentioned Kavana merchandise are being developed by in-house designers and manufactured by artisan craftsman around the globe.
The brand new merchandise will mix an elevated model aesthetic with distinctive piece sorts, detailed end work and complementary merchandise for just about all décor settings, in line with the corporate.
The Import Assortment plans to leverage its 40-year historical past inside the trade to construct Kavana to greater than 2,000 distinctive merchandise that attraction to each retail and design prospects.
Mehdyzadeh mentioned he sees robust alternative inside the dwelling trade and outlined why timing was proper for launching a brand new model in 2022.
“We have now a daring imaginative and prescient for the way our trade goes to develop over the following 10 years. We consider our give attention to distinctive merchandise and finishes mixed with creating an incredible buyer expertise will win retailers, designers and customers over to Kavana,” he added.
Kavana might be launched in The Import Assortment’s showrooms in Atlanta, Dallas, and Las Vegas in January.