VALDESE, N.C.– Valdese Weavers has unveiled its new company branding that the corporate stated is “recent, trendy and represents what now we have advanced into” after being in enterprise for greater than 100 years.
“Our new look pairs so nicely with all of our totally different efficiency manufacturers and the companions that we’ll proceed so as to add to our portfolio,” stated Christy Almond, Valdese Weavers vice chairman of selling and product improvement. “It satisfies all of the expectations of what our firm stands for immediately and can proceed to as we transfer all of our manufacturers ahead.”
Almond stated the clear, trendy look of the brand new brand permits it to be paired with the branding of the a number of efficiency materials the corporate manufactures together with InsideOut, Maintain and Crypton Dwelling.
Moreover, the brand new branding is flexible sufficient to go with the branding of Valdese Weavers’ valued companions, based on the corporate. For instance, the corporate has partnered with The Sequal Initiative to rework marine litter into OEKO-TEX licensed upcycled yarn that’s woven into materials at its facility in North Carolina.
Valdese Weavers has skilled fairly a number of adjustments over the present yr together with a brand new technology of management, a brand new showroom at 311 North Hamilton Avenue in Excessive Level and now this rebranding.
The rollout of the company branding is already underway and may be seen throughout Valdese Weavers printed supplies, digital property and web site.